PROJECT INTEL

Services

Development & Market Intelligence

Most businesses are not looking for more information.

They are trying to understand what deserves attention.

Project Intel turns planning-linked public evidence into readable intelligence about development activity, premises change and emerging commercial patterns.

Start with the question

  • What is happening?
  • Where is activity appearing?
  • What deserves attention?
  • What is persisting?
  • What should be watched next?

The Project Intel product path

Planning Signals card
Development Watchlists card
Intelligence Briefings card
Bespoke Support card

Planning Signals

Planning Signals help identify planning-linked activity that may deserve attention.

They provide earlier visibility of projects, premises changes and development activity without treating every record as an opportunity.

Best for businesses that want a clearer starting point than raw planning records.

Development Watchlists

Development Watchlists track activity over time.

They help identify what continues to appear, what is strengthening, what is fading and what may deserve continued attention.

Best for organisations that value recurring visibility rather than one-off reviews.

Area Intelligence Briefings

Area Intelligence Briefings turn planning-linked evidence into a structured view of what is changing in a place, sector or market.

They combine examples, observations, recurring themes and context to help businesses understand activity more clearly.

Best for organisations that need understanding before deciding what deserves attention.

Bespoke Intelligence Support

Bespoke Intelligence Support is for defined commercial questions that need deeper interpretation.

It can support questions around an area, sector, market, operator, supplier category or development pattern.

Best when a briefing or watchlist raises a specific question that needs a more tailored read.

How people typically use Project Intel

A business may first notice a Planning Signal.

A Development Watchlist helps determine whether that activity continues to matter over time.

An Area Intelligence Briefing helps explain what the wider evidence may suggest.

Where a specific commercial question remains, Bespoke Intelligence Support can provide deeper interpretation.

Current example

Edinburgh Hospitality Premises Activity Briefing

The Edinburgh Hospitality Premises Activity Briefing is a customer-facing example of the Project Intel approach.

It reviews hospitality-related premises activity across central Edinburgh and shows how planning-linked public evidence can be turned into a clearer view of what is appearing, persisting and worth monitoring.

The briefing is currently being shared with selected relevant businesses in exchange for feedback and honest reviews.

Why this approach exists

Most businesses do not struggle because information does not exist.

They struggle because useful activity is often difficult to identify, difficult to interpret and easy to overlook until the useful window to pay attention has narrowed.

Project Intel exists to help businesses move from raw activity to better understanding.

The objective is not to predict outcomes or create certainty.

The objective is to provide clearer visibility into what appears to be happening, what may deserve attention and what may be worth monitoring over time.

Every service in the Project Intel model is built around that principle.

What Project Intel is not

Project Intel is built from public evidence, ongoing monitoring and human interpretation.

It is designed to provide visibility and context, not certainty.

Project Intel is not:

  • a lead list
  • a forecasting service
  • a demand prediction model
  • a guarantee of work
  • a sales database
  • an automated opportunity feed

The aim is to help businesses understand activity more clearly so they can make better-informed decisions about what deserves attention, what should be monitored and what can safely be ignored.