Services
Practical support around Project Intel
The core offer is earlier visibility on planning-linked commercial work. These additional services are for firms that also want stronger lead flow, better visibility, and a clearer route from enquiry to sale.
This is not a generic marketing service. The focus stays on practical commercial outcomes: better opportunities, stronger positioning, better visibility, and fewer missed chances.
Featured service
Website design and rebuilds
Website design for builders and contractors who need a stronger online presence, better enquiry flow, and clearer positioning around the work they want to win.
This is more than a visual tidy-up. It can include page structure, messaging, layout, service hierarchy, enquiry paths, and a site that makes the business look more established and easier to trust. The goal is a website that supports sales properly, not just something that looks nicer.
Usually from around £1,500 upward for meaningful work, with larger or more complex sites priced higher.
Best for: Firms that need a proper step up in presentation, trust, and enquiry quality rather than a cosmetic tweak.
Featured service
Content writing for builders and contractors
Clear service pages, trade pages, location pages, and supporting website copy written for real commercial buyers rather than generic marketing language.
This is useful when your current site undersells the work you do or sounds like every other contractor website. The goal is clearer positioning, stronger trust, and better enquiries. Content can be written from scratch or rewritten from rough drafts and existing pages.
Usually around £150 to £300 per page depending on depth, interviews, and how much structure is needed.
Best for: Builders and specialist trades who want better website content without committing to a full redesign first.
Targeted letter outreach (printed and posted)
We take selected opportunities and turn them into simple, well-written letters that are printed and posted to the relevant business or site.
This is designed for situations where email is ignored or contact details are unclear. A physical letter stands out, gets opened, and can lead to earlier conversations.
Each letter is:
- tied to a real planning-led opportunity
- written clearly and directly
- printed and posted to the relevant address
Pricing: Starter: £60 setup + £3 per letter. Ongoing: £100/month includes up to 10 letters, then £2.50 per additional letter.
Best for: Builders and trades who want a simple, practical way to reach potential clients earlier without relying only on email.
Letter and outreach copywriting
We write simple, direct outreach letters and messages tailored to your trade, your work, and the type of projects you want to win.
The focus is on writing something that sounds natural and credible, not generic marketing copy. This can include planning-led letters, follow-ups, and local introduction messages.
Pricing: £80 to £150 per letter. £200 to £400 for a small set of 3 to 5 variations.
Best for: Firms who want better outreach without having to write it themselves.
Bespoke lead generation and research
A tailored lead generation service built around the kind of work you actually want to win. This can include planning applications, building warrants, local news coverage, project updates, business signals, and manual research where useful.
The aim is not to dump a generic list on your desk. It is to build a tighter flow of opportunities that match your geography, trade, and type of project, with enough context to decide what is worth calling on.
Pricing: Usually scoped to the patch, trade, and depth of research. Small focused briefs can start from a few hundred pounds, with ongoing or broader monitoring priced separately.
Best for: Builders and specialist contractors who want a more targeted flow of opportunities than standard lead sites provide.
Competitor intelligence reports
A practical report showing who else is visible in your patch, where they appear, what kind of projects they seem to be targeting, and where you may be losing ground.
This can help you see which competitors are turning up most often, which areas or trades they dominate, and where there may still be room to position yourself more clearly.
Pricing: Typically from around £300 to £750 depending on area, number of competitors, and depth of review.
Best for: Firms that want a clearer commercial picture of who they are competing with locally.
Local visibility reports
A review of how visible your business is locally across maps, search results, directories, and other places where buyers may first come across you.
This is about finding the weak points in your local presence. If people cannot easily find you, compare you, or trust what they see, good opportunities are being lost before you even get a call.
Pricing: Typically from around £250 to £600 depending on area and depth.
Best for: Builders and contractors who rely on local work and want to know how visible they really are in the places that matter.
SEO and content health reports
A practical review of your current website content, structure, local visibility, and service pages to show what is helping and what is holding you back.
This can cover service page gaps, weak headings, poor location targeting, thin content, and missed chances to make your site clearer and more commercially persuasive.
Pricing: Reports typically from around £250 to £500. Content writing can then be scoped separately.
Best for: Firms with an existing website that feels dated, thin, unclear, or underperforming.