Audit Report
https://hf-group.co.uk/
Generated: 2026-04-06T17:30:46.298Z
1. Overall summary
Your website is not working hard enough as a sales tool at the moment. The overall score is 60/100, which puts it in the weak range.
The clearest weakness is visibility and page clarity, with SEO at 36/100. The main missed chance is that the page does not clearly say what work you do.
That can mean lost enquiries, weaker trust, and competitors winning work before you even get a call.
2. How you compare to competitors
Benchmark data is also available for hvac.
Local benchmark position for this supplier in hvac.
Regional benchmark position for this supplier in hvac.
National benchmark position for this supplier in hvac.
3. Your scores
Opportunity: low
This score shows how well the site supports trust and first impressions. At 83/100, it is strong, with low room to improve.
Opportunity: high
This score shows how easy it is for Google to understand and show your site. At 36/100, it is poor, with high room to improve.
Opportunity: high
This score shows the overall strength of the website as a sales tool. At 60/100, it is weak, with high room to improve.
How this score is worked out
This report looks at your homepage only.
The score is based on how clearly your services are explained, how easy the page is to trust, and how well search engines can understand it.
It focuses on how well the page works as a sales tool.
Why this matters:
Your homepage is often the first place a potential customer lands when they find your business.
Most websites convert only around 2–5% of visitors, so even small improvements can make a big difference to enquiries.
If the message is not clear straight away, you can lose the enquiry before they take action.
4. The main problems
Your main page does not clearly say what you do
What is happening:
The main page is missing a clear headline that says what work you do. A visitor should not have to work that out for themselves.
Why this matters:
If the page is vague at the top, you are weaker in search and less convincing to people comparing a few builders before making contact.
What to do:
Add one clear headline near the top of the page that says exactly what you do and, where relevant, the type of customer or project you want.
The site does not clearly talk about the work you want to win
What is happening:
The site does not clearly mention enough of the work you most want to be found for.
Why this matters:
That makes it harder to attract the right enquiries and easier for the wrong type of work, or no work at all, to come through the site.
What to do:
Add stronger wording about the main jobs and services you want more of, so the site backs up the work you actually want to win.
Your service wording is too limited across the site
What is happening:
The site only talks clearly about your work in a few places. That limits how well the site supports the different jobs you want enquiries for.
Why this matters:
That means you can miss searches for work you already do well, which reduces visibility and makes enquiry flow less reliable.
What to do:
Use clearer service wording across the main pages so the site reflects the jobs you want more of and the terms customers actually search.
One part of the site is holding back enquiries
What is happening:
One part of the page is not doing enough to explain your services clearly or make the business feel like a safe choice.
Why this matters:
That can weaken trust, reduce visibility, and make it easier for a competitor to win the enquiry first.
What to do:
Tighten the wording so people can quickly see what you do, why it matters to them, and why they should contact you now.
Too few parts of the site give enough detail
What is happening:
Too few parts of the site give customers enough detail about your services, the type of jobs you take on, and the standard of work you deliver.
Why this matters:
That lowers trust, makes the site less useful, and gives competitors a better chance of looking more proven and more established.
What to do:
Expand the key sections with better service detail, examples of completed work, and practical information that helps someone decide to enquire.
5. Why this matters
Small changes to your website can make a real difference to enquiries.
Research shows:
- Most websites convert around 2–5% of visitors
- Well-optimised websites can significantly increase conversions
- Clear messaging, trust signals, and strong layout all improve enquiry rates
In simple terms:
If your site is unclear or hard to trust, you are likely losing enquiries to competitors who look clearer and more established.
Even a small increase in conversion can mean more calls, more quotes, and more jobs without spending more on advertising.
6. What to do next
- Add a clear main headline to the homepage so visitors can see straight away what work you do and whether you are right for their job.
- Use clearer service wording across more of the site so it supports the searches and enquiries you actually want more of.
This review looks at your homepage only.
Other pages (services, location pages, gallery, etc.) may perform differently.
If useful, I can review the full site and show you exactly where enquiries are being won or lost across all pages.
7. How I can help
Want help improving this?
I can show you exactly what to fix first and what will make the biggest difference to enquiries.
Book a free 10-minute call
Or call: 07935 551505
Email: hello@projectintel.co.uk