Audit Report
https://navajo-aircon.co.uk/
Generated: 2026-04-06T17:30:47.982Z
1. Overall summary
Your website is not working hard enough as a sales tool at the moment. The overall score is 12/100, which puts it in the poor range.
The clearest weakness is visibility and page clarity, with SEO at 3/100. The main missed chance is that the site is not giving customers enough clear reasons to trust you and get in touch.
That can mean lost enquiries, weaker trust, and competitors winning work before you even get a call.
2. How you compare to competitors
Benchmark data is also available for hvac.
Local benchmark position for this supplier in hvac.
Regional benchmark position for this supplier in hvac.
National benchmark position for this supplier in hvac.
3. Your scores
Opportunity: high
This score shows how well the site supports trust and first impressions. At 20/100, it is poor, with high room to improve.
Opportunity: high
This score shows how easy it is for Google to understand and show your site. At 3/100, it is poor, with high room to improve.
Opportunity: high
This score shows the overall strength of the website as a sales tool. At 12/100, it is poor, with high room to improve.
How this score is worked out
This report looks at your homepage only.
The score is based on how clearly your services are explained, how easy the page is to trust, and how well search engines can understand it.
It focuses on how well the page works as a sales tool.
Why this matters:
Your homepage is often the first place a potential customer lands when they find your business.
Most websites convert only around 2–5% of visitors, so even small improvements can make a big difference to enquiries.
If the message is not clear straight away, you can lose the enquiry before they take action.
4. The main problems
Too many parts of the page are unclear
What is happening:
Too many parts of the page do not clearly say what they are about or why they matter.
Why this matters:
When sections are vague, people scan past them. That weakens trust and makes the site less effective at turning visits into enquiries.
What to do:
Use clearer headings so each section quickly tells a visitor what it covers and why they should keep reading.
Your main page does not clearly say what you do
What is happening:
The main page is missing a clear headline that says what work you do. A visitor should not have to work that out for themselves.
Why this matters:
If the page is vague at the top, you are weaker in search and less convincing to people comparing a few builders before making contact.
What to do:
Add one clear headline near the top of the page that says exactly what you do and, where relevant, the type of customer or project you want.
There is not enough useful information on the page
What is happening:
There is not enough useful information on the page to show the range of your work or give customers enough confidence to act.
Why this matters:
That makes the site weaker in search, weaker on trust, and more likely to lose enquiries to firms that explain themselves better.
What to do:
Add more practical service content so people can quickly understand what work you do, what jobs you take on, and why they should contact you.
Too few parts of the site give enough detail
What is happening:
Too few parts of the site give customers enough detail about your services, the type of jobs you take on, and the standard of work you deliver.
Why this matters:
That lowers trust, makes the site less useful, and gives competitors a better chance of looking more proven and more established.
What to do:
Expand the key sections with better service detail, examples of completed work, and practical information that helps someone decide to enquire.
Important parts of the site feel too thin
What is happening:
Some important sections do not say enough about your services, your past work, or why someone should choose you. Parts of the site feel light and unfinished.
Why this matters:
Thin sections make the business look less established and give customers fewer reasons to enquire. They also make it harder to show up for the right searches.
What to do:
Strengthen the weaker sections with clearer service detail, short examples of the jobs you do, and simple proof that helps people trust you.
5. Why this matters
Small changes to your website can make a real difference to enquiries.
Research shows:
- Most websites convert around 2–5% of visitors
- Well-optimised websites can significantly increase conversions
- Clear messaging, trust signals, and strong layout all improve enquiry rates
In simple terms:
If your site is unclear or hard to trust, you are likely losing enquiries to competitors who look clearer and more established.
Even a small increase in conversion can mean more calls, more quotes, and more jobs without spending more on advertising.
6. What to do next
- Add a clear main headline to the homepage so visitors can see straight away what work you do and whether you are right for their job.
- Strengthen the thinner sections with better service detail, examples of work, and proof that makes the business feel more established.
This review looks at your homepage only.
Other pages (services, location pages, gallery, etc.) may perform differently.
If useful, I can review the full site and show you exactly where enquiries are being won or lost across all pages.
7. How I can help
Want help improving this?
I can show you exactly what to fix first and what will make the biggest difference to enquiries.
Book a free 10-minute call
Or call: 07935 551505
Email: hello@projectintel.co.uk