Audit Report
https://scene.scot/
Generated: 2026-04-06T17:30:49.534Z
1. Overall summary
Your website is not working hard enough as a sales tool at the moment. The overall score is 51/100, which puts it in the weak range.
The clearest weakness is visibility and page clarity, with SEO at 30/100. The main missed chance is that the page does not clearly say what work you do.
That can mean lost enquiries, weaker trust, and competitors winning work before you even get a call.
2. How you compare to competitors
Benchmark data is also available for shopfitter.
Local benchmark position for this supplier in shopfitter.
Regional benchmark position for this supplier in shopfitter.
National benchmark position for this supplier in shopfitter.
3. Your scores
Opportunity: low
This score shows how well the site supports trust and first impressions. At 71/100, it is fair, with low room to improve.
Opportunity: high
This score shows how easy it is for Google to understand and show your site. At 30/100, it is poor, with high room to improve.
Opportunity: high
This score shows the overall strength of the website as a sales tool. At 51/100, it is weak, with high room to improve.
How this score is worked out
This report looks at your homepage only.
The score is based on how clearly your services are explained, how easy the page is to trust, and how well search engines can understand it.
It focuses on how well the page works as a sales tool.
Why this matters:
Your homepage is often the first place a potential customer lands when they find your business.
Most websites convert only around 2–5% of visitors, so even small improvements can make a big difference to enquiries.
If the message is not clear straight away, you can lose the enquiry before they take action.
4. The main problems
Your main page does not clearly say what you do
What is happening:
The main page is missing a clear headline that says what work you do. A visitor should not have to work that out for themselves.
Why this matters:
If the page is vague at the top, you are weaker in search and less convincing to people comparing a few builders before making contact.
What to do:
Add one clear headline near the top of the page that says exactly what you do and, where relevant, the type of customer or project you want.
The site gives people too few paths to follow
What is happening:
There are too few clear routes through the site, so people are not being guided properly from one page to the next.
Why this matters:
A site that feels disconnected is harder to trust and easier to leave. It also gives search engines a weaker picture of what matters on the site.
What to do:
Add clearer links between the homepage, service pages, proof of work, and contact page so visitors can move towards an enquiry more naturally.
Your website does not clearly show where you work
What is happening:
The site does not make your service areas clear enough, so people may not quickly see which towns or areas you cover.
Why this matters:
That weakens local search visibility and makes nearby competitors look like a safer choice when customers compare firms in the same area.
What to do:
State your main service areas clearly on the homepage and service pages, using the towns and areas you genuinely want work from.
One part of the site is holding back enquiries
What is happening:
One part of the page is not doing enough to explain your services clearly or make the business feel like a safe choice.
Why this matters:
That can weaken trust, reduce visibility, and make it easier for a competitor to win the enquiry first.
What to do:
Tighten the wording so people can quickly see what you do, why it matters to them, and why they should contact you now.
5. Why this matters
Small changes to your website can make a real difference to enquiries.
Research shows:
- Most websites convert around 2–5% of visitors
- Well-optimised websites can significantly increase conversions
- Clear messaging, trust signals, and strong layout all improve enquiry rates
In simple terms:
If your site is unclear or hard to trust, you are likely losing enquiries to competitors who look clearer and more established.
Even a small increase in conversion can mean more calls, more quotes, and more jobs without spending more on advertising.
6. What to do next
- Add a clear main headline to the homepage so visitors can see straight away what work you do and whether you are right for their job.
- Make your service areas clearer across the site so nearby customers can quickly see that you cover their area.
- Link the main pages together more clearly so people can move naturally from first impression to proof of work to contact.
This review looks at your homepage only.
Other pages (services, location pages, gallery, etc.) may perform differently.
If useful, I can review the full site and show you exactly where enquiries are being won or lost across all pages.
7. How I can help
Want help improving this?
I can show you exactly what to fix first and what will make the biggest difference to enquiries.
Book a free 10-minute call
Or call: 07935 551505
Email: hello@projectintel.co.uk